Why Is Video Marketing Essential for Hotel Business?
As mass audience, our society has always been attracted to watching videos. What was being looked forward once in TV is being now sought in the media of YouTube and blogging. Video has always been an effective advertising agent perhaps because it appeals to most of our senses. It draws attention and tends to leave a lingering upshot in the mind of the viewer. For an industry of hospitality and hotels that depend on the reliability of visuals, Real Estate Video Production is necessary. It helps to show the entire property in detail. But in case of many hotels and other buildings, they are not aware of the effectiveness of Video marketing.
So here are reasons why it is actually important to make a video for hotel business:
1. Appealing Medium
Video is attractive than many other medium and this has been found out from studies that people respond and involve with a video clip more than they do with plain text or even pictures. The thorough showing of everything reaches out to the target audience and thus creates a stir. Billions of people access YouTube and Google everyday. Somewhere or the other this pops up and quite a fraction of this population gets to see the content. This adds to the advantage of reaching out to the target customers and beyond.
2. Widespread View
As Video marketing is uploaded in the search engines, it not only reaches the target customers, it goes beyond the area or even country. Thus video marketing takes your set up to a global level. This is specifically important for the start ups who need publicity to the core. Sometimes in video marketing you tend to get international clients and may double your returns with a shorter span of time.
3. Best Return on Investments
Talking about return on investment, video as a medium has the highest ROI from a survey. It shoots up to almost 52% and this has been acknowledged by the hoteliers themselves. A lot many buildings and landlords too have accepted the benefit of putting Real Estate Video Production into use.
4. Videos Build Trust
The detailed video of the hotels, the stimulation of moving through the place give the customers a taste of experience. Taking a round the hotel gives them a confidence to rely on the hotel. This happens mostly with frequent business travelers. They tend to watch the videos rather than looking for other sources and thus get enlightened about their specific needs. As this type of people get less time, the video content appears to be a self guidance to them. Same is with the tourists. Tourists’ booking shoots up to 67% when they get to see a video of the place they will rest in far from home.
5. Video Marketing Is Mobile
One of the best features of video marketing is its mobile approach, which can be watched from cell phones, laptops, tabs, or even desktops. It may be seen from all the devices and is thus not static like hoardings, TV advertisements etc. This makes the entire thing easily accessible in twenty four hours. The advent of smartphones and wifi has enabled people to watch videos at a huge rate. This opportunity when used for advertisement gives a huge exposure to the audience.
6. Internet Traffic
According to a survey it has been assumed that 72% within Internet traffic is going to be video. Real Estate Video Production shall boost the relevancy to the customers. For example, if the hotel is just near to the beach or has a beautiful mountain view that may be beautifully shown in the video. The visual beautification will attract travelers and increase booking from all around the world.
7. Foreign Clients
When it comes to buying or selling or even renting real estates to people outside the country, Real Estate Video Production acts as a major pillar of reliance. It often happens that the people involved in buying and selling are geographically separated by miles, which in turn creates complications in dealings, but the video helps in saving a lot of time as well as develop bonds from both sides.
Video Production is an important aspect of marketing in the age of digitalization and global affairs. From start ups to developing and increasing brand values, video acts as a very stimulating medium.