Here is the infographics of 10 Steps of video production process.
It starts with creative development, per-production, production and finally ends with post production work.
Video production
Videos That Work Wonders on Social Media Platforms
Since the early 2000s, varied kinds of social media platforms have transformed the way we interact with our friends, family, and acquaintances. Various social media sites have come and gone over the years, with some like Facebook and Twitter gaining great prominence, around the world. Over time, the commercial potential of these social media websites has been recognized and harnessed by marketers and advertisers. The rise of social video marketing and other types of social media content marketing has given savvy marketers numerous opportunities to reach out to and engage with potential customers in new and interesting ways.
The Use of Video Marketing on Social Media Platforms
Almost all modern businesses use one or more social media platforms to connect and interact with their customers and other stakeholders. Social media video clips advertising new products and promoting old ones are quite common and ubiquitous. Of the various types of content available on social media, videos are some of the most popular.
Different types of content have their own audiences. However, according to social media video statistics, videos tend to generate greater curiosity, interest, and engagement amongst users when compared to simple text or audio. Videos, unlike all other forms of media, can engage both the auditory and visual senses of human beings, thus grabbing their attention completely than any other type of content.
Videos that Work Best on Social Media Platforms
There are many different types and formats of videos that businesses share on social media sites in order to generate traffic and create a buzz about their product or service. The different types of videos for social media platforms have been listed below.
Engaging and Entertaining Videos
In order to gain traction and popularity on social media, a video needs to be fun and entertaining over everything else. Now, entertainment can come in many forms and a video need not be confined to humorous or upbeat topics in order to be entertaining. A sentimental video that incites a certain emotion in the viewer positive or negative – can be quite entertaining and can help in bringing people back for more. After all, there is a reason why genres such as horror and tragedy are so popular across all mediums.
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Behind the Scenes Videos
Behind-the-scenes videos have always been popular with viewers for one very simple reason – people love secrets and untold stories. It is a natural impulse for human beings to try and gain information that they don’t have. The more relevant that information is to their own lives, the greater the curiosity. This is why people are always interested to know how a product that they always use is actually manufactured.
Socially conscious consumers also want to know more about the policies and guiding principles of the companies or businesses that they patronize. Behind-the-scenes videos can also include interviews with long-time staff members and customers of the business. These types of social media video clips are a good way to build trust with current and potential customers.
Live Videos
Live videos are currently very popular on a variety of social media platforms. One of the major reasons for the popularity of this type of video is the immediacy and sense of urgency that they bring to the table. It is a well known fact that live videos are good at generating interest and engagement from the audience.
According to Facebook’s head of News Feed, Adam Mosseri, live videos help enhance interaction by generating six times more traffic than pre-recorded videos. This higher interaction and viewer engagement also affect conversion rates and has a positive impact on the profitability and popularity of a business. Therefore, it can be said that real-time videos are a highly effective means of audience engagement and traffic generation.
Unusual and Unique Videos
One of the indisputable facts about human nature is that we love novelty. Humans are obsessed with new ideas, styles, and execution. Not only do we like new things, we even adore new versions and presentations of old and familiar ideas and concepts. This can explain the popularity of Claus Pilgaard, who uses his passion for music to sell chili sauces on YouTube and on his website.
His unique way of advertising chili peppers through chili-tasting music videos got him fans and followers from around the world and helped his business to grow and flourish. Businesses can adopt the same approach to marketing and selling any service or product. The power of music, art, theater, recitation and all other forms of artistic endeavor can be harnessed to market and popularize a brand or product.
Instructional Videos
When it comes to choosing a type of social media video to streamline their marketing efforts, companies cannot go wrong with instructional videos and tutorials. This is because instructional videos provide real value to viewers. They teach them something that they didn’t know before, thus adding to their skills and consequently giving a boost to their self-confidence.
Everybody likes learning something new every now and then, and there is no better way to build credibility with your customer-base than to provide knowledge and information that will make life easier for the viewer. Instructional videos and tutorials are especially useful for companies selling gadgets, software, or equipment that new customers and potential buyers might not be familiar with. With a single tutorial video, you can create awareness about the product while generating social media buzz about your brand.
Conclusion
Apart from the types of social media videos mentioned above, you can also use other creative and innovative formats and styles of social media video clips to build your audience and attract a following on the platform of your choice. Consistency and innovation are two of the main ingredients that marketers need in order to build an effective social video marketing plan and successfully promote a brand, product, or service on these platforms.
Videography Vs Cinematography: The Differences Between the Two Services
If you are planning to hire a video production company for your business, it is important to understand which kind of technician you are hiring – a videographer or cinematographer?
Understanding the difference between videography vs. cinematography, and hiring the right professional, are crucial elements of marketing success. The brand image you want to create of your company or the way you wish the marketing message to be conveyed to your customers can play a pivotal role in the success of your business.
While the work of both cinematographers and videographers may involve essentially filming with a camera, there is a marked difference in the way it is done by a videographer and a cinematographer. Let’s find out more.
Cinematographer
As the name suggests, these professionals are commonly associated with the filming of cinemas or movies. Otherwise called the directors of photography, they are professionals hired by movie production houses to orchestrate and execute the director’s vision and take it to the next level.
The cinematographers are responsible for taking the technical and artistic decisions regarding the lighting, usage of lenses and cameras for different scenes, exposure, filters, zoom, camera movement, etc.
Using the appropriate technical instruments is key to capturing the frames perfectly, and to remarkably impact the way the audience perceives, interprets, and connects with the story or presentation. Each and every decision taken by the cinematographer has to be in line with the story and has to align correctly with what the director is trying to portray and convey.
The cinematographer usually works or leads a big team consisting of a camera operator, light assistants, etc. and is in charge of translating the director’s idea into images that can capture the audiences’ attention and interest.
Cinematographers are not usually involved in the editing and post-production activities.
Videographers
Videographers, on the other hand, function essentially as a one-man army who is hired to cover and film events like weddings, interviews, conferences, and other activities.
Working alone or with a small team, they usually operate the camera, arrange sound, select the location, capture the event end to end, and finish it up with editing.
The videographer’s primary focus is on capturing the essential moments of the event as it happens, and they rarely have control over how the event unfolds.
The New Breed – The DSLR-graphers
With advancements in camera technology and the advent of DSLR cameras, the fine line between videography and cinematography is blurring nowadays.
Features and innovations that provide DSLR cameras with movie-like video shooting capabilities, have made many embrace this as a hobby or even a serious profession.
A lot of videographers too prefer to shoot events with DSLR cameras as it provides movie-like quality and effects. With the boom in the demand for wedding photography and couples opting for a big, lavish wedding, the need for wedding videographers has increased.
Unlike movie cameras, in DSLR video cameras, it is impossible to cover the whole event. So, the DSLR-using videographers resort to capturing the highlights of the event and create a short film spanning 15-20 minutes with added narration or background music.
These new age professionals seem to be creating a bridge between the traditional cinematographers and videographers, creating a new space for themselves.
The Divide – Videography vs. Cinematography
The audiences nowadays are becoming more demanding and are highly media-savvy. Capturing their attention, retaining their interest, moving them with emotions, and selling your brand is not an easy task anymore.
Hence, you need to be clear on what you wish to achieve when you hire a media production professional. Some of the questions that you need to ask yourself are:
- How do you wish to have your event captured? Is it in documentary/reporting style or with additional effects like background music, cinematography, etc.?
- Do you want it to be informative, or entertaining, or loaded to the brim with emotions?
- What is your budget? In terms of props and production value, you will usually get only what you pay for.
Having a clear idea about these primary points will give you more clarity on whether to go for videography vs. cinematography.
Conclusion
While the basic premise of capturing an event is the same between videography and cinematography, there is a fine line that sets the two apart.
While cinematography is more about the art and science of making a movie, videography is primarily about recording an event. The former is more creative and intertwined with the art of storytelling, the latter is about capturing and recording the proceedings with material constraints and limited resources.
When it comes to choosing between videography vs. cinematography, if your objective is brand building or marketing, then it makes more sense to hire a cinematographer than a videographer.
If you are still unsure, you should check out some of the services offered by Lido Live TV, one of the most popular media production companies in the US. They will make sure that every special occasion and event in your life is exquisitely captured and recorded by experienced professionals.