Why is Silent Facebook Video So Popular Among Brands?

facebook silent video

The late 1800s saw the emergence of motion pictures, albeit without sound. These films were short and conveyed the message with mimes, expressions and in some cases, text at the bottom of the screen.

A similar trend can be seen now in one of the most popular social media platforms – Facebook.

According to a study by Digiday, Facebook users and followers now watch more than 100 million hours of video on that platform every day, and almost 85% of them are non-verbal videos

Silent Facebook Videos

Facebook is a social networking site that offers a continuous feed of images, text, and videos that are published by individual users as well as by brands for promotion. Facebook has built a social media ecosystem that doesn’t require the user to turn up the volume to watch the video feeds, thus creating the concept of the silent Facebook video. The intent behind this is to make it easy for its users to engage with the video content that is being presented on Facebook in public places and other areas where audio might be inconvenient.

This requirement and preference for auto-play and non-verbal videos set by Facebook, has made the publishers and brands clamor to find new ways to convey their message, and capture the attention of their users without using sound. One of the ways this has been achieved is by using text overlays or captions on top of the videos, altogether eliminating the need for audio. Muted Facebook videos have subsequently gained significant popularity with social media users worldwide.

The Emerging Trend of Silent Facebook Videos

Brands and digital entrepreneurs are therefore clamoring to learn how to mute a video before uploading it to Facebook, one of the biggest social networking sites on earth. It is common knowledge that each of the leading social media platforms has its own specific content requirements. While Twitter has set the limitation of 140 characters for posts, for Facebook it is about mapping the algorithm with user interests and trends in mind.

Studies done by Facebook indicate that people prefer watching videos without sound. The reason being loud advertisements can be very distracting when one is browsing one’s news feed. Sometimes, the mobile video ads can play loudly when least expected. More than 80% of people do not favor such loud auto-play videos and prefer non-verbal videos instead.

In a study conducted by Nielsen for Facebook, it was found that 47 percent of the value of a video campaign was delivered in the first three seconds and up to 74 percent in the first ten seconds. Moreover, brands also need to create videos that audiences prefer to watch but not listen to – they need to create videos that can capture people’s interest and hold their attention without the need for auditory stimulus. The need to remove audio from Facebook videos has therefore led to many types of innovative ideas being implemented by companies to attract viewers without the benefit of sound. To beat the flood of content, publishers need to attract the user’s attention in seconds, as they scroll through the feed.

Making Silent Videos Work

So, if the users’ preference is to watch videos without sound, then how to enhance their experience and engage them after removing the audio from Facebook videos?

One solution is to use text overlays or captions. News publishers and brands are fast embracing this technique and are adding captions and quotes to their videos, thus diminishing the need for sound.

Research conducted by Facebook suggests that video ads with captions or text overlays increase the view time by almost 12 percent. The company is now adding a tool to allow its publishers to add video captions automatically. Advertisers now will be able to add, review, edit, and save the automated captions quite easily.

On the other hand, silent Facebook videos or non-verbal videos are very popular among brands because they can appeal to the imagination of their audience while tapping into the viewer’s curiosity – which all stimulates the user’s interest in the brand.


Rye Clifton, Director of Experience at GAD&M has said that while sound is still an option that advertisers can opt for on Facebook, it is definitely not a requirement. According to him, brands who can advertise in a compelling manner without sound will be ahead of those who are not yet thinking that way.

Nowadays, silent videos account for more than 75 percent of all traffic on Facebook. Non-verbal videos have become omnipresent across all the major social networking sites. Users are becoming increasingly media-savvy and expect more innovations and experimentations – text overlays, captions, and visuals that can capture their interest and attention in a jiffy.

These techniques will enable brands to convey their message, but when combined with masterful storytelling and exciting visuals, it can be taken to the next level, making the brand stand out from its competitors.

[Infographic] Why Video Drives More Sales?

Videos are a great way to increase website traffic and improve conversion rates for a business. Videos can provide you with excellent returns on investment (ROI). On average, consumers tend to spend 88 percent more time on a website that incorporates videos.

Here is an infographic on Why video drives more sales

video drive sales infographic

They also report feeling more confident when buying a product or service, if they have watched a video of it beforehand. Providing both auditory and visual stimuli, videos tend to hold the interest of the audience. Some of the benefits of video marketing are:

1. Educational

Well made videos can be very informative and educational in nature. They can provide step by step instructions to potential customers about how to use, care, and store a new product.

2. Trust

Through videos, the owners of a business can speak directly to the customers. Unlike television interviews, there is no time limit and the conversation is natural, organic, and to the point. This kind of direct and honest communication helps build trust between a business and its patrons.

3. Credibility

High quality and informative videos that add value can help a business gain credibility in the market. By regularly posting extensively researched and well-produced videos, a company can become an influential voice in the industry and among the consumers.

4. Relationships

Through videos, a business can build a relationship with its customers. By allowing people to leave comments on their videos, companies can have a constructive, two-way dialog with customers and find out more about their needs and wants.

5. Sharing

Videos have an average shelf-life of up to four years. They can also be re-watched multiple times and shared with friends and acquaintances over social media. This makes videos an amazing marketing tool.

Final Note

Videos are known to almost double or even triple the number of visitors who click on a website every month. They also significantly increase the amount of time a person spends on a website. Over a 150% rise in the amount of organic traffic from the search engine has also been noticed when a website incorporates video content. These are some of the most important reasons why videos help drive sales.

Videography Vs Cinematography: The Differences Between the Two Services

Videography Vs Cinematography


If you are planning to hire a video production company for your business, it is important to understand which kind of technician you are hiring – a videographer or cinematographer?

Understanding the difference between videography vs. cinematography, and hiring the right professional, are crucial elements of marketing success. The brand image you want to create of your company or the way you wish the marketing message to be conveyed to your customers can play a pivotal role in the success of your business.

While the work of both cinematographers and videographers may involve essentially filming with a camera, there is a marked difference in the way it is done by a videographer and a cinematographer. Let’s find out more.


As the name suggests, these professionals are commonly associated with the filming of cinemas or movies. Otherwise called the directors of photography, they are professionals hired by movie production houses to orchestrate and execute the director’s vision and take it to the next level.

The cinematographers are responsible for taking the technical and artistic decisions regarding the lighting, usage of lenses and cameras for different scenes, exposure, filters, zoom, camera movement, etc.

Using the appropriate technical instruments is key to capturing the frames perfectly, and to remarkably impact the way the audience perceives, interprets, and connects with the story or presentation. Each and every decision taken by the cinematographer has to be in line with the story and has to align correctly with what the director is trying to portray and convey.

The cinematographer usually works or leads a big team consisting of a camera operator, light assistants, etc. and is in charge of translating the director’s idea into images that can capture the audiences’ attention and interest.

Cinematographers are not usually involved in the editing and post-production activities.


Videographers, on the other hand, function essentially as a one-man army who is hired to cover and film events like weddings, interviews, conferences, and other activities.

Working alone or with a small team, they usually operate the camera, arrange sound, select the location, capture the event end to end, and finish it up with editing.

The videographer’s primary focus is on capturing the essential moments of the event as it happens, and they rarely have control over how the event unfolds.

The New Breed – The DSLR-graphers

With advancements in camera technology and the advent of DSLR cameras, the fine line between videography and cinematography is blurring nowadays.

Features and innovations that provide DSLR cameras with movie-like video shooting capabilities, have made many embrace this as a hobby or even a serious profession.

A lot of videographers too prefer to shoot events with DSLR cameras as it provides movie-like quality and effects. With the boom in the demand for wedding photography and couples opting for a big, lavish wedding, the need for wedding videographers has increased.

Unlike movie cameras, in DSLR video cameras, it is impossible to cover the whole event. So, the DSLR-using videographers resort to capturing the highlights of the event and create a short film spanning 15-20 minutes with added narration or background music.

These new age professionals seem to be creating a bridge between the traditional cinematographers and videographers, creating a new space for themselves.

The Divide – Videography vs. Cinematography

The audiences nowadays are becoming more demanding and are highly media-savvy. Capturing their attention, retaining their interest, moving them with emotions, and selling your brand is not an easy task anymore.

Hence, you need to be clear on what you wish to achieve when you hire a media production professional. Some of the questions that you need to ask yourself are:

  1. How do you wish to have your event captured? Is it in documentary/reporting style or with additional effects like background music, cinematography, etc.?
  2. Do you want it to be informative, or entertaining, or loaded to the brim with emotions?
  3. What is your budget? In terms of props and production value, you will usually get only what you pay for.

Having a clear idea about these primary points will give you more clarity on whether to go for videography vs. cinematography.


While the basic premise of capturing an event is the same between videography and cinematography, there is a fine line that sets the two apart.

While cinematography is more about the art and science of making a movie, videography is primarily about recording an event. The former is more creative and intertwined with the art of storytelling, the latter is about capturing and recording the proceedings with material constraints and limited resources.

When it comes to choosing between videography vs. cinematography, if your objective is brand building or marketing, then it makes more sense to hire a cinematographer than a videographer.

If you are still unsure, you should check out some of the services offered by Lido Live TV, one of the most popular media production companies in the US. They will make sure that every special occasion and event in your life is exquisitely captured and recorded by experienced professionals.