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Month: July 2018

How Can Event Video Production Make Your Marketing Strategies More Effective

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event video production

If one picture can depict a thousand words, can you imagine the effect of a well made video?

Online videos are the new trend of very industry as it has become and important and effective tool of communication with prospective investors and customers. A type of videos covering the events organized by a business is the latest trend in the every changing world of digital marketing. Event video production has lately started contributing in marketing in a greater way and this is the reason behind all the buzz.

Role of Event Videos in Making Marketing Strategies More Effective

1. Event Videos Act as Portfolio of the Business

From video creators to video production companies, every one needs a portfolio. In short, anyone who wants to sell their products and services, needs a good portfolio and what better way to showcase a good or a service make a video of it. You can create a buzz about the business with your event videos. Make a single event video or make series of videos for all the events hosted by the business. Be it a conference, seminar, round table, or karaoke night, make sure you that a event video production company is present at the time to capture the successful moments of the occasion. The vent video can be included stylishly into the portfolio of the business and can be used to successfully market the venture.

2. Event Video Production can Boost Conversion and Sales

Videos, regardless of the type, can be a legit and great way of earning profit. Moreover, adding event production to your landing page can expedite customer conversions by 80 percent. Videos has been proven to directly lead to sales. While the figures may seem overwhelming, the effectiveness of event video production for marketing strategies is not surprising at all given that vision is our most dominant sense out of all the five. As a matter of fact, most of the information relayed to our brain is visual, and thus videos can boost consumer-brand engagement massively.

3. Event Video Production Can Engage Non-Receptive Consumers

People nowadays are too busy to read long product descriptions and conduct an in-depth analysis of the services a business is offering. The modern consumers wish to see the product being used in environments promised by the business, in short they want to see the product in action. What better way to showcase the usability of the product or service than holding an event to either launch it or show the current and prospective consumers the various features of the commodity. Event video marketing doesn’t not only show the business in action but also works its magic on many levels, engaging even the laziest consumers, effectively. As a matter of fact it has been found that 68 percent of consumers prefer watching product videos on YouTube detailing the features of the commodity that read about it on print.

4. Event Video Production Shows Greater Return of Investment (ROI)

83 percent of the businesses have claimed that video content, regardless of its type brings good return on investment. Moreover they also state that the more natural content of the video the better audience reception it gets. People like to see content that is not scripted and wants to get a natural overview of the business, product, or service, showcased in the video.

5. Event Video Production Appeals to Smartphone Users

Videos and smartphones can be depicted as two sides of the same coin as 90 percent of the consumers watch these videos on their mobile. As a matter of fact, since the third quarter of 2013, watching videos on mobile has increased to more than 233 percent. Since the number of smartphone users are also growing with time, we expect the viewers to increase as well. Therefore, an event video production showcasing the product or service, is guaranteed to get quite a number of views from smartphone users than desktop or TV viewers.

6. Event Video Production can Increase Social Shares

Michael Stelzner, in the 8th Social Media Marketing Industry Report claimed that in 2015, 60 percent of social media marketers resorted to video content for marketing a service or a product and 73 of the total number of respondents to the video planned to use the commodity in 2016, which they did.

Social networking sites have recognized these upward trends and now encourages businesses and content creators to upload videos on social media platforms. For example, Facebook has launched Live Video, 360 Degree Video, and Lifestage, to help the content creators make innovative video content on the social media platform. Therefore, if a business ropes in a video production company to cover their event on social media using these latest video making features, they can surely expect to get increased traffic on their website or at their brick or motor store and greater number of social shares on the video.

In Conclusion

Event video production is gaining popularity quickly and is becoming more and more affordable for the businesses to use. Creating a good event video requires technical knowledge and creativity apart from an idea of human psyche. Therefore, it is advisable to collaborate with a professional video production company to get great ROI, millions and views, and a competitive edge in the market.

How to Choose a Video Production Firm in Orange County

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video production firm

How to Choose a Video Production Firm in Orange County

The world has gone berserk over videos and visuals have become the new way of introducing any new business in most industries. In fact, the world is so smitten, that we now have videos for almost everything. If you are new to an industry, you can launch a brand video as your introduction. If you have a new product, then you should prepare some explainer or promotional videos. In case you are enquiring about any product or company, try to find their review videos and demo reels online. Today, videos have paved the path to success for many businesses and companies. It is high time for any business to gel in with this growing culture of video production and produce a series of high-quality videos.

Selecting a firm for video production firm in Orange County, to carry out the video marketing strategy chalked out for your business, is a very important step. A lot of energy and time must be invested to produce a good video. And a low quality video would be a complete waste of all this investment. So, it would be wiser to take one step at a time and be absolutely certain when choosing a video production firm. Here are some of the important factors that should be taken care of while selecting a firm.

1. Updated Portfolio

In the simplest terms, a portfolio can be termed as the summation of the introductory brochure and progress report of any company. You can get to know everything, from the mission and performance to the achievements of the company. Try to find out if their portfolio is up-to-date and if it suits you. This research is going to be varied and time consuming. Start it from the company’s website. All the necessary quality checks and certifications should be accounted for. See if the website of the video company is up-to-date and decide whether or not you like what they do. Take note of all the minute details like the production services that they offer and the editing styles that they specialize in. Check out the work done by them in the last six months and what they have accomplished recently. Basically, their website should speak loud and clearly about the chief qualities of the company. Scan all the information that you can find about them online. Look out for testimonials. Make sure that they are active on social media platforms like Facebook and Twitter.

2. Clear Understanding

Once the company is finalized, communication becomes the key ingredient needed to get the desired outcome. Clear and honest communication between you and the company you have selected for video production firm in Orange County is of utmost importance. After you have individually met and discussed your ideas, ask some questions to ensure that both of you are on the same page.

Some examples of questions that you might want to ask are:

  • Do they understand my brand vision and product?
  • Are they clear about my requirements?
  • Is there some genuine interest or are we just one more client for them?

Stay alert and thoughtful when they respond. The response should be quick and comprise of the right questions with proper detailing. You should be very comfortable while you exchange ideas, assuring you of the perfect selection.

3. Thorough Quality Check

Do not forget that you are in a race where everyone is struggling and working hard to outdo the immediate competitor. Apart from the content, the production quality will define the success and popularity of your video. First of all, make sure you approve of the quality of their demo reel on the company website. Take a tour and ask many questions about the quality of video making equipment that they use, such as the cameras, lenses, editing software, and audio devices. Find out if the company has dealt with a brand of your size and reputation before. It will be a plus point if the firm has been actively involved with other companies working in your domain.

4. Matching Culture

Culture here, revolves around how the firm understands and manages the video production. Some like to stick to the traditional format and tried methods whereas others like to experiment and think out of the box. If you want to go viral, make sure to select the latter type of video firm. You should meet the company’s representatives in person and the very first communication should make you confident of a good result. While you converse, try to assess if they can convert your vision into visuals. There should be a team of professionals for every part of the video production process, like script writers, actors, and editors with dedicated time for you. Transparency can be another determining factor. The excitement and interest of the representatives should be obvious and multiple interactions should be conducted between both the parties over the entire period of production.

5. Evaluated Proposal

A great deal of research should be done to decide on the appropriate price of any video. Get a detailed list of all the elements involved in the production process like cameras, audio devices, actors, props, etc. and verify if the price they are quoting is justified. Approve a proposal that includes every production aspect and is competitively priced i.e. at par with the current rates and offers in the market.

6. Disciplined Communication

Any tie-up will demand commitment and professionalism. The firm should readily come up with a delivery date and should adhere to the schedule decided on by all parties. Several communications should take place while the video production process is underway. It will be great if the firm comes up with an estimated number of discussions required during the different phases of production.

7. Unique and Robust Marketing Strategy

Marketing plays a very crucial role in the success of any product. The video production firm should have a ready plan for marketing. Insufficient and incompetent marketing will be a complete waste of all the effort. Be sure to check out their social media presence and influence. Find out how often they update their Facebook pages or how frequent they are in their tweets. Ask about the innovative ideas and activities that can be used to improve the demand for your product.

Conclusion

Amongst the numerous firms that offer video production firm in Orange County, select the one that specializes in the type of video you want to focus on. No matter what the size of the video is, any video production requires a great amount of time, dedication and energy. The thoughtful selection of a video firm will justify all the investment and give a fruitful result.

5 Concepts that a Video Production Company Can Use to Promote Your Restaurant

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video production

5 Concepts that a Video Production Company Can Use to Promote Your Restaurant

Are you planning to start your very own restaurant or eatery? Or trying to expand an existing business into the food, beverage, and hospitality industry? If so, then you should definitely consider using videos as a part of your marketing strategy. The Internet is one of the most effective marketing tools in the modern world and video content is gaining steady popularity amongst web users around the globe. With both an auditory and a visual element, videos can be interactive, engaging, and even informative, making them one of the most popular mediums for marketing a product or service. Videos have also become quite popular on social media sites such as Facebook, Twitter, and Instagram, where they are viewed by millions of people every day.

Consumers today are always on the lookout for something new and exciting. Using high-quality videos, you can engage those who currently frequent your restaurant while also attracting the attention of potential customers who may never have patronized your business before. For the best results, you should consider engaging the services of a reputed and experienced video production company to produce promotional video content for your restaurant. By doing so, you will be able to effortlessly attract the new generation of devoted Internet users to your restaurant or diner.

Types of Video You Can Use to Promote a Restaurant

Cooking and Recipe Videos

What better way can there be for a restaurant to entice customers than by posting videos of tasty food being prepared with care and love? With the help of a good video production company, you can shoot interesting videos of the most popular dishes available at your restaurant.

Cooking Videos

You can show your viewers how the food is prepared and presented, while allowing them a sneak peek into the materials used and the hygienic conditions of your kitchen and staff. This will help you build trust with potential customers while also generating interest about your business. The enticing visuals of delicious meals are sure to draw your viewers in and keep them engaged.

Kitchen Tour Videos

Kitchen tours are one of the best ways of building trust with your customers and generating buzz about your restaurant. The kitchen is the beating heart of any restaurant, the most important part of the establishment. Hence, giving customers a tour of your diner’s kitchen would be like offering them a behind-the-scenes glimpse of your business.

Restaurant Kitchen

A kitchen tour video can be shot during an event or a party at the restaurant, when the kitchen is likely to be at its busiest. Alternatively, you can also create a proper story through your kitchen tour video, by following the journey of a single order from the moment it is placed to the time when it is presented to the guests for consumption. This will allow viewers to gain a thorough understanding of the exact steps involved in the preparation of an order.

Event Videos

Event videos, if executed properly, can be one of the most interesting and engaging content. This is because events such as parties and festivals lend an aura of energy and optimism, making viewers more inclined to visit your establishment.

You can also try and connect external events or occasions with your restaurant, with the aim of drawing customers on a particular day. For example, you can go for themed celebrations at your restaurant during Christmas, Valentine’s Day, or the 4th of July. You can then capture these moments in an exquisitely produced event video and post them on your website as well as on different social media platforms. This will entice customers to visit your restaurant during other festivals and events, making your business a popular destination for celebrating such occasions.

Customer and Staff Interviews

Videos featuring interactions with your guests and staff members are one of the best ways to connect with the community and build trust with potential customers.

Interview Video

By encouraging the members of your staff to speak about their experiences and adventures while working for the restaurant, you can bring out the human element behind your business. Thus, you can connect with viewers on a personal and organic level while also telling them a story about your business and about those who run it. A similar effect can also be achieved with some short, fun, and informal interviews of regular visitors and patrons. You could ask them to talk about what they like about your restaurant and also some points on which they would like to see improvement. Be sure to not make these videos too promotion-driven. In order to have the desired effect, interview videos with your guests and staff members must feel organic, genuine, and honest.

The Journey Video

People love stories and there is no form of advertising more compelling than a good story. In this type of video, you can take your viewers on a journey to the past.

Journey Videos

If your restaurant is an old one, you can speak about its origins – how it began and the vision of the people who started it. You can also pepper the video with nostalgic interviews of long-time employees and loyal patrons. Furthermore, you can list any changes that you have implemented over the years and explain why they were made and how they have helped improve the business as a whole. There are few emotions as powerful as nostalgia, and a good journey video is guaranteed to draw your viewers in and keep them interested in your restaurant.

In Conclusion

These are just some of the concepts and themes that a good video production company can use to help promote your restaurant on the Internet. To ensure the best results, choose a company that has excellent testimonials and a reasonable amount of experience in the field of video production. A team of creative and dedicated professionals brought together by a trustworthy video production company can work wonders for your business.

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